The Pardu

The Pardu
Watchful eyes and ears feed the brain, thus nourishing the brain cells.

Sunday, February 2, 2014

A Modern Day Social Marketer: General Mills


General Mills and the new Cherrios commercial: "Barriers are there to take down." 

2013 Cherrios commercial 

Our take on the first commercial and kudos to the General Miss Vice President who refused to succumb to (take it down) pressure from conservatives, bigots and racist.


This year's super Bowl release version. We notice General Mills and its ad agency pressed forward with loving social messages.


http://youtu.be/LKuQrKeGe6g



The critical social message. "Gentlemen, women are smarter and much more relational than are we."  Linked

Now, why didn't the guy anticipate a form of negotiation with an expected outcome.  

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