We are going to forgo comment here as Mediaite covers the story well. It is interesting to read the plethora of conservatives on Mediaite jumping to defend this schemer.
NY Times: Ted Cruz Tried to Cheat His Way onto Bestsellers List
by Alex Griswold | 12:18 pm, July 10th, 2015
After The New York Times received criticism Thursday for keeping Republican presidential candidate Ted Cruz off the bestsellers list, they clarified that he was kept off the list for some questionable purchasing practices.
At first, the Times was subtle, saying only that they kept the book off after analyzing “patterns of sales” for Cruz’s newest book, “A Time For Truth.” But when questioned further by Politico’s Dylan Byers, they emailed back that, “In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
Bulk purchases are one less-than-scrupulous way that authors can artificially boost their book sales numbers. One only needs to purchase a few thousand copies of a book, typically through a marketing firm, to jump to the top of a bestsellers’ list. A few weeks later, the books can be returned and the author gets to put “best-selling author” in front of his name for the rest of his life.
Cruz is hardly the first politician to be accused on the practice. Back in 2010, Mitt Romney was called out for requiring organizations to make bulk purchases of his book in lieu of speaking fees. But Romney was able to make it the top of the Times list without the bulk purchases, and only received an asterisk next to his book “No Apologies.”