The Pardu

The Pardu
Watchful eyes and ears feed the brain, thus nourishing the brain cells.

Thursday, June 7, 2012

Exploring a Network Cancer: CNN's Affinity for Dana Loesch (Part I)

He surely leaves a legacy  Loesch, his legacy will include unethical video editing and outright editorial lies.

Why does CNN continue to employee Dana Loesch?  Loesch has a past that involved active Tea Party membership and she is an active participant in the Far-Right domain of AM radio. The's, Robby Sobel, has written a piece about  Loesch's her use of a metaphorical reference to slavery in her right-wing radio broadcast. The domain of AM radio is truly the relam of older whites who for the most part support the GOP and conservative values. Loesch's latest  mis-step is right out of the mouth of Limbaugh, Beck, Coulter and Maulkin. If we explore a bit it is not hard to see why the aforementioned demagogues influence minds on the Right.

Can you remember ever hearing a Left-leaning radio host? If you can remember one, is the host still on the air? The Left-wing radio host are an extinct species. They just do not represent a social and political paradigm that draws listeners.

Progressives simply do not spend hours upon hours listing to Radio broadcast.  Example, I am a prolific listener of NPR, but only if I am in my automobile. A bit of information about news viewers and listeners before I move to a great screed from the's Robby Sobel (The , Part II).  A Fairleigh Dickinson University study reported on people who view of listen to US national US media. The survey is linked via an article on publish and April 2012 article on radio listeners, format preferences and listener choices.  The article includes  a brief reference to Talk Radio.
>>Overall, the largest share of the overall radio audience today listens to news/talk stations. (These are also referred to as "News/Talk/Information" and "News/Talk/Personality.") 

The overwhelming majority are considered conservative in their perspective and they have gained popularity primarily by attacking political parties and politicians they deem as "liberal."

The popularity of Talk-Radio among the nations conservatives is no surprise, if one considers talk radio listener demographics.

The page referenced and linked above provides information radio listeners and how over time technology is impacting the media.

My data digression related to CNN and its continued broadcast of a host who is so far Right in her social and political views, she may very well have a tarnishing effect on its ratings. CNN does not share the same demographic participation as does talk radio.  Loesch may tickle the psyches of day-time talk radio listeners. The network runs the risk CNN runs the risk of driving away more listeners with their Dana Loesch segments.

Media Bistro reported on CNN loses of half its audience in March 2012.

By Chris Ariens on March 27, 2012 2:51 PM 

CNN bore the brunt of the downward trend the news networks experienced this month and for much of the first quarter, when compared to the busy first few months of 2011. For the month of March, CNN was down -50% in total viewers and down -60% in A25-54 viewers (Total Day). The net was down -21% in Total Viewers and down -26% in A25-54 viewers (Primetime) compared to March 2011. Last March saw the earthquake and tsunami in Japan as well as the beginning of the allied campaign in Libya.
The full Media Bistro report lists details of the CNN ratings drop.  As an avid news viewer and follower of current events, I have a thought about CNN's ratings fizzle.  The network could also have suffered from what I perceive as a decided and concerted move to" leaning" Right with their news coverage while claiming "the middle and neutral".  We have to remember network management makes ultimate decisions regarding programming and how show are produced.  I offer an example of one case involving misapplied production. While watching Soledad O'Brien interview Debbie Wasserman-Schultz last year, O'Brien abruptly interrupted Wasserman-Shcultz with a smiling but stern admonishment of, "I am not going to allow you to sit and give talking-points".  O'Brien then sat quietly while a Right-wing pundit ran through a list of talking-points that was jaw dropping. I have no problem with host killing-talking points. MSNBC does it frequently with their Right-wing guest. Fox News never kills talking points as they have no Left-wing guest.  As along as talking-points are identified and stifled in a balance manner as is well. that was not the case with O'Brien and Wasserman-Schultz; keep-in-mind we never hear whats instructions are given the host via their headphones.

New York Magazine News and Features published a revealing expose into the Dana Loesch  media model. Loesch subject (guest) in the April 2012 article is none other than Ted Nugent. Yes, the right-wing bottom dweller who recently sat with Secret Service agents related to rants against President Obama and the federal government. Loesch saw fit to give him air-time. The article captures a Sean Hannity like conversation that wallows in insanity. 

The once industry leading and newsworthy network is, "slipping into darkness".

See The's article about Loesch and her Rush Limbaugh(ish) comparison of Union Leadership to plantation owners.

For my life I cannot understand the epidemic proliferation of references to slavery from white right-wing media personalities and GOP far-right politicians. Their complete over use of one of America's true horrors seems as a sort of sado-masochist affection.

Sobel piece, I doubt you can avoid thinking, why would a network pay employee a person with views so deeply-rooted in that which is bad in our nation.  Now reflect on CNN eventually ridding itself of Lou Dobbs.  How about MSNBC or NBC ridding itself of Pat Buchanan?

If you did not link to the Examiner article, here is an opportunity. I am also posting the full article as Part II of this piece..lookit it up!

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