The Pardu

The Pardu
Watchful eyes and ears feed the brain, thus nourishing the brain cells.

Thursday, February 6, 2014

DL Hughley Gets A Call From A Racist! Limbaugh Must Have Been Off The Air

We are revisiting the General Mills Cheerios commercials due to an embed posted at the bottom of this piece. Of course, you know our thoughts on American racism (racism period) and you probably agree. Thus, we are synced in contempt for all things bigoted and racist. Unfortunately, the nation remains infested with people who simply refuse to accept their perception of their conferred privilege as a dying ideology.

We post because we continue to read and hear people on the poli/social Right, Libertarians and conservative Independents yelp about how  people would " quit throwing out the race card."  We continue to read about some in Right-wing media who claim there is not white racism. They posit negative perceptions and concern from whites from some phantom "angry black people" syndrome.  We offer example from a person who is a Fox News contributor and an employee of a Christian radio network. 
Sandy Rios, of American Family Radio

“I think the racist garbage coming from the — uh, a lot of blacks right now who are just filled with bitterness and rage is just amazing to me,” Rios said. “It is racism, I am seeing it constantly here in D.C., you know, I think — and it’s causing white citizens to become more racist than they ever were.”
Right Wing Watch (Sandy Rios)

Now a look from the dark side of US racism. 

Storm Front


In 2013 (mid year) General Mills via its Cheerios Brand and marketing management developed and ran an advertisement that hit the television ad world comparable to Soviet Union Sputnik hitting the world in the late 1950s.  The ad was a 30 second spot that featured a interracial family with a daughter as its Leading Lady and Best Supporting actor.

While the vast majority of Americans accepted the ad as a reality of life Circa 2000 (post the 1960s by any measure) we also saw backlash from people who want a United States as it existed prior to President Truman desegregating the US military. Basically, via this screed and your memory, you may recognize millions who actually were very happy people when the United States had large geographic swaths that practiced Jim Crow. For that matter, the entire nation was a cesspool of oppression even if millions simply acquiesced via not responding to Jim Crow in an unacceptable manner and with mass protest against Jim Crow. The nation effectively enabled overwhelming oppression via their tolerance of bigotry and racism.

The online reaction to the original Cheerios ad received the following response from a Cheerios marketing executive. A marketing executive who refused to pull the advertisement.

ABC News 
Camille Gibson, vice president of marketing for Cheerios, said in a statement, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”
"We felt like we were reflecting an American family," Gibson said.
In May of last year, just after the original ad started its television run, The Denver Post Business Section ran a comprehensive piece about reaction to the piece; including the quote just above. The Denver Post piece drew my attention based on inclusion of similar ad campaigns.
Cheerios is not the first brand to show a black and white couple with a biracial child. A TV commercial for Blockbuster recently featured a white mom, black dad and biracial son enjoying a rental on the couch. As far back as 2009, Philadelphia Cream Cheese and its "spread a little joy" campaign had a black man and white woman (no wedding bands) enjoying a bagel breakfast in bed.  
In another along those lines, a black woman is shown kissing a white man as the two stir a bit of Philadelphia Cream Cheese into a pasta sauce and kiss. 
Nina Barton, senior marketing director for Philadelphia Cream Cheese in Glenview, Ill., said in an email that the 140-year-old brand also believes its advertising "should reflect what American families look like today." 
She added: "While we did receive comments, both positive and negative, in response to our national campaign, it didn't influence our future casting decisions." 
In the case of Cheerios, Ries said, the benefits outweigh the risks. 
"It's important for brands to take risks in line with what their brand is about," she said. "In this case Cheerios is the first food of children everywhere." (radio segment; no video after  activating the link)

And, there-in is why we fight. If you are not fighting, then you enable!

Additional Source Information: 
Buzz Feed 

USA Today 

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